Jim Wayne

Website Consultant and Digital Marketing Professional
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Digital production and marketing professional with seven-plus years of experience with eCommerce startups, social media firms and advertising agencies of all stripes. I have been in the trenches with talented minds and forward-thinking groups and possess an eclectic skill set, a tireless work ethic and an itch to contribute to the next big thing.

The Basics

Master's degree-holding digital production and marketing professional with over seven years' professional experience across the advertising, digital media and tech industries. I excel in fast-paced, understaffed startup atmospheres, and am eager to contribute my broad skill set and wide-ranging professional background to a forward-thinking organization that inspires me and plays to my strengths, be it another startup or a more established firm. In the meantime, I am self-employed as a freelance website consultant and developer for small businesses and independent professionals.
I recently left a role at a startup social commerce company, BeachMint, where I wore many hats and played a principal role in the development of the company's budding MLM program. In July 2011, BeachMint acquired the social commerce startup at which I had previously worked. That company was incubated by the social media marketing firm at which I was hired the year prior, a few months after completing a master's degree in online journalism at USC's Annenberg School of Journalism and Communication. I have a strong editorial background to complement an eclectic digital production skill set and a web-savvy business and marketing sense.

Work Experience

Local Acquisitions Marketing Manager

BeachMint

Santa Monica, California

  • July 2011 - February 2012

Worked closely with VP of Growth as a principal contributor to the development of up-and-coming eCommerce company BeachMint's budding MLM arm, then made up of hundreds of independent sales contractors and counting. Worked with a small team to create a sustainable infrastructure and establish systems for everything from internal operations to daily performance analysis, online community management, external communications, training and recruitment. Needless to say, I wore many hats, but my core responsibilities with the Local Acquisitions department fell into three buckets: Sales data analysis and business development; Content production and communications; Internal operations and management.

  • Development and management of all communications, including training materials, email campaigns, Facebook pages and online community portal for hundreds of MLM contractors.
  • Daily tracking and analysis of sales metrics and KPIs across entire MLM program.
  • Daily management of intern direct reports and advisement of colleagues to keep department on strategy.
  • Grew sales and new member signups by 100% MOM for department.
  • Worked with outside vendors to manage contractor payments based on hourly/commission compensation structure.
  • Excel, MailChimp, Campaign Monitor, HTML/CSS, Customized CMS, Adobe Photoshop, Adobe Illustrator, Google Docs.

Web Producer/Account Manager

DealQuad

Santa Monica, California

  • September 2010 - July 2011

Played a principal role in the development and fast success of a startup social buying site, DealQuad (think Groupon for colleges), where I was the first employee and presided over all areas of web content production, project/client management, strategic business development, marketing and promotions...the list goes on. Just 10 months after its launch, DealQuad was acquired by BeachMint, where our group became the Local Acquisitions department.

  • Presided over all daily operations for startup daily deals website catering to colleges and universities.
  • Website content management, email campaign production, CRM, interactive design, business development, strategic planning, project management, social media campaigns, customer service, hiring and team building, outside sales and employee management.
  • Adobe CS5, Customized CMS, HTML/CSS, FBML, MailChimp, Campaign Monitor, Google Docs, Salesforce, Basecamp, Omniture and many more.

Web Producer/Account Manager

Buzzpoint

Santa Monica, California

  • March 2010 - September 2010

Worked directly with CEO of social media firm to advise a diverse roster of clients (Kiplinger's Personal Finance, IFC.com, KoldCast, Springpad, BlackBook Magazine) on establishing and growing their online presences. Buzzpoint would incubate DealQuad in August 2010 but maintained a small roster of clients.

  • Produced articles, slideshows and infographics to generate traction on social media sites (Digg, StumbleUpon, Redditt, Tip’d, Facebook, Twitter, etc.).
  • Managed team of interns and freelance designers and acted as main point of contact for day-to-day client correspondence.
  • Writing, copyediting, Adobe Photoshop/Illustrator, HTML, CSS, infographic development, web analytics and client/project management.

Freelance Web Development

Self

Los Angeles, California

  • May 2009 - Present

Website design, construction and consultation for small businesses. Clients include medical research firms, interior designers, web TV production companies and independent artists and writers.

  • HTML/CSS/Java/PHP, SEO, Adobe CS5, self-hosted Wordpress theme customization, GoDaddy, iWeb.

Executive Editor/Web Producer

Annenberg Digital News

Los Angeles, California

  • January 2009 - June 2009

Presided over all day-to-day digital operations and web production for USC's startup online news site while finishing my second year of graduate school.

  • Managed and trained staff of 40 student employees in all site operations.
  • Presided over front page layout, from art placement to writing headlines and story slugs.
  • Wrote training materials and managed digital workflow via a virtual Google Docs-powered newsroom.
  • Customized CMS (Movable Type), HTML, Adobe CS5, writing, editing, SEO, web graphics optimization.

Editorial and Production Intern

Current TV

Hollywood, California

  • May 2008 - September 2008

Wrote scripts, edited video and assisted in all production for Current TV's daily tastemaker music news program.

  • Writing, editing, story development, video shooting, Final Cut Pro, social media marketing.

Staff Writer

Online Journalism Review

Los Angeles, California

  • September 2007 - May 2008

Wrote weekly articles covering social media, online communities, web innovation and emerging trends for USC's digital journalism review website.

  • Writing, editing, customized CMS, SEO, social media marketing.

Editorial Intern

The Onion

Minneapolis, Minnesota

  • December 2006 - August 2007

Assisted A.V. Club editor in writing and compiling music, arts and entertainment content for print edition of The Onion.

  • Writing, editing, local event research, database management.

Account Manager

Hunt Adkins Advertising

Minneapolis, Minnesota

  • April 2007 - August 2007

Temporary account management work for a full-service boutique advertising agency. Supported the New Business department on client prospecting and pitch development and managed creative production for one principal client, Guinness Atkinson Funds.

  • Liaised with client and internal departments to manage all creative development and production of print and online campaigns.
  • Managed budgets, billing, ad trafficking and competitive analysis.

Assistant Account Executive

Merkley and Partners

New York, New York

  • June 2005 - June 2006

Account management and project coordination for a full-service advertising agency. Clients included William Grant & Sons (Glenfiddich and Balvenie scotch), BMW Motorrad, Ferrero USA (Tic Tac, Ferrero Rocher) and PSE&G.

  • Helped manage creative development and production of TV, Print, Online, POS and OOH campaigns for all clients.
  • Communicated daily with clients to facilitate all production, creative, financial and miscellaneous day-to-day requests.

Account Coordinator/Assistant Account Executive

Young & Rubicam

New York, New York

  • August 2003 - June 2005

My first big-kid job. Account management and project coordination for worldwide ad agency. Clients included Dr Pepper/Seven Up, NFL and miscellaneous New Business support.

  • Communicated with client daily and handled all production, financial and miscellaneous day-to-day requests.
  • Contributed to all stages of strategic development, consumer testing and production of Dr Pepper/SevenUp and NFL ads (TV, radio, OOH).

Programs & Proficiencies

Web Development and Content Production

Web Writing/Editing

Excellent

Served as Executive Editor of a digital news site and hold both BA and MA degrees in journalism. I am a grammar snob with a firm grasp of SEO.

HTML/CSS

Excellent

Construction of multi-page websites from scratch using HTML/CSS, text editors, GoDaddy hosting.

WordPress

Good

Construction of several websites using self-hosted WordPress platforms. Theme customization, plugin application, design and content management.

Email Campaigns & CRM

Good

Have designed, built and managed many email campaigns using MailChimp and Campaign Monitor. I own a MailChimp t-shirt.


Adobe Photoshop

Good

Fluent with Adobe Photoshop CS5. Infographics, banner ads, logos, business cards, print ads and other print and online collateral.

Illustrator/Flash

Good

Basic Adobe Illustrator CS5 background rooted in infographic and logo production. Can build simple Flash pieces and am comfortable digging into and massaging more complex ones.

Dreamweaver

Good

Proficient with the application, but developed my coding and site architecture knowledge without a net using text editors and FTP.

PHP & Javascript

Good

Know my way around these languages and continue to broaden hands-on experience.

Digital Marketing & Project Management

Web Analytics

Excellent

Using Omniture and Google Analytics, tracked, analyzed and presented weekly traffic reports to clients and internal teams.

Social Media

Good

Facebook, Twitter, LinkedIn, Foursquare, Flickr, Pinterest, Instagram...the list goes on. I am a student of social best practices and have used them all professionally, if not personally.

MS Office

Good

Particularly experienced with Excel, Word, PowerPoint and Outlook. (And equally proficient with their respective Google Docs counterparts.)

Management

Excellent

A recent responsibility that has developed into a strength and passion, I take pride in my knack for managing and mentoring entry-level hires and helping them grow.

Education

University of Southern California

Master of Arts, Online Journalism - Annenberg School of Journalism and Communication.

A two-year crash course in web production, development, design, web writing, online video, Internet marketing, SEO, and of course copyediting among other core journalism fundamentals.

University of Wisconsin - Madison

Bachelor of Arts, Journalism - School of Journalism and Mass Communications

A more traditional journalism curriculum from back when "online journalism" was simply blogging. Also studied music, history, Spanish and...ice hockey.

Portfolio

Content Production and Writing Samples