Jim Wayne

Worked closely with VP of Growth as a principal contributor to the development of up-and-coming eCommerce company BeachMint's budding MLM arm, then made up of hundreds of independent sales contractors and counting. Worked with a small team to create a sustainable infrastructure and establish systems for everything from internal operations to daily performance analysis, online community management, external communications, training and recruitment. Needless to say, I wore many hats, but my core responsibilities with the Local Acquisitions department fell into three buckets: Sales data analysis and business development; Content production and communications; Internal operations and management.

• Development and management of all communications, including training materials, email campaigns, Facebook pages and online community portal for hundreds of MLM contractors.
• Daily tracking and analysis of sales metrics and KPIs across entire MLM program.
• Daily management of intern direct reports and advisement of colleagues to keep department on strategy.
• Grew sales and new member signups by 100% MOM for department.
• Worked with outside vendors to manage contractor payments based on hourly/commission compensation structure.
• Excel, MailChimp, Campaign Monitor, HTML/CSS, Customized CMS, Adobe Photoshop, Adobe Illustrator, Google Docs.

Played a principal role in the development and fast success of a startup social buying site, DealQuad (think Groupon for colleges), where I was the first employee and presided over all areas of web content production, project/client management, strategic business development, marketing and promotions...the list goes on. Just 10 months after its launch, DealQuad was acquired by BeachMint, where our group became the Local Acquisitions department.

• Presided over all daily operations for startup daily deals website catering to colleges and universities.
• Website content management, email campaign production, CRM, interactive design, business development, strategic planning, project management, social media campaigns, customer service, hiring and team building, outside sales and employee management.
• Adobe CS5, Customized CMS, HTML/CSS, FBML, MailChimp, Campaign Monitor, Google Docs, Salesforce, Basecamp, Omniture and many more.

Worked directly with CEO of social media firm to advise a diverse roster of clients (Kiplinger's Personal Finance, IFC.com, KoldCast, Springpad, BlackBook Magazine) on establishing and growing their online presences. Buzzpoint would incubate DealQuad in August 2010 but maintained a small roster of clients.

• Produced articles, slideshows and infographics to generate traction on social media sites (Digg, StumbleUpon, Redditt, Tip’d, Facebook, Twitter, etc.).
• Managed team of interns and freelance designers and acted as main point of contact for day-to-day client correspondence.
• Writing, copyediting, Adobe Photoshop/Illustrator, HTML, CSS, infographic development, web analytics and client/project management.

Website design, construction and consultation for small businesses. Clients include medical research firms, interior designers, web TV production companies and independent artists and writers.

• HTML/CSS/Java/PHP, SEO, Adobe CS5, self-hosted Wordpress theme customization, GoDaddy, iWeb.

Presided over all day-to-day digital operations and web production for USC's startup online news site while finishing my second year of graduate school.

• Managed and trained staff of 40 student employees in all site operations.
• Presided over front page layout, from art placement to writing headlines and story slugs.
• Wrote training materials and managed digital workflow via a virtual Google Docs-powered newsroom.
• Customized CMS (Movable Type), HTML, Adobe CS5, writing, editing, SEO, web graphics optimization.

Wrote scripts, edited video and assisted in all production for Current TV's daily tastemaker music news program.

• Writing, editing, story development, video shooting, Final Cut Pro, social media marketing.

Wrote weekly articles covering social media, online communities, web innovation and emerging trends for USC's digital journalism review website.

• Writing, editing, customized CMS, SEO, social media marketing.

Assisted A.V. Club editor in writing and compiling music, arts and entertainment content for print edition of The Onion.

• Writing, editing, local event research, database management.

Temporary account management work for a full-service boutique advertising agency. Supported the New Business department on client prospecting and pitch development and managed creative production for one principal client, Guinness Atkinson Funds.

• Liaised with client and internal departments to manage all creative development and production of print and online campaigns.
• Managed budgets, billing, ad trafficking and competitive analysis.

Account management and project coordination for a full-service advertising agency. Clients included William Grant & Sons (Glenfiddich and Balvenie scotch), BMW Motorrad, Ferrero USA (Tic Tac, Ferrero Rocher) and PSE&G.

• Helped manage creative development and production of TV, Print, Online, POS and OOH campaigns for all clients.
• Communicated daily with clients to facilitate all production, creative, financial and miscellaneous day-to-day requests.

My first big-kid job. Account management and project coordination for worldwide ad agency. Clients included Dr Pepper/Seven Up, NFL and miscellaneous New Business support.

• Communicated with client daily and handled all production, financial and miscellaneous day-to-day requests.
• Contributed to all stages of strategic development, consumer testing and production of Dr Pepper/SevenUp and NFL ads (TV, radio, OOH).